Executive sponsorship is an invaluable and underused asset.
In most organizations, the sponsor is in place, but what’s missing is a relationship that enables the ERG to actually tap into that access. When roles are assumed rather than defined, even committed sponsors default to showing up at events and waiting to be asked — and ERG leaders spend energy working around gaps instead of building with support.
The April episode, Executive Sponsorship as Strategic Enablement, builds on the blog post and shows how to define the role before you need it and equip your sponsor to advocate in rooms you’re not in.
Plus, get the Sponsor Relationship Snapshot — a quick tool to identify exactly where your sponsorship relationship stands and what conversation needs to happen next.
The Spark Series is GEN’s monthly content drop for ERG, Council, and people leaders navigating real constraints. Each release includes focused, on-demand learning paired with a ready-to-use template—so you can move from insight to action without waiting, registering, or over-engineering.