Most ERG messages are well-written. They’re just not reaching anyone new.
The channels ERG leaders rely on most were built to reach people who were already engaged. Expanding beyond that core audience isn’t a content problem — it’s a placement problem. It requires getting inside the organizational channels employees already trust, which means building relationships with the people who own them.
The May episode, Amplifying Your Group’s Reach and Visibility, builds on the blog post and shows how to identify where your current communication isn’t landing, and how to earn a seat in the channels that actually cut through — from manager briefings to the company newsletter to your executive sponsor’s communications.
Plus, get the ERG Message Map — a two-page tool to audit the channels available to you and plan who carries each message, so the effort you’re already putting in reaches further.
The Spark Series is GEN’s monthly content drop for ERG, Council, and people leaders navigating real constraints. Each release includes focused, on-demand learning paired with a ready-to-use template—so you can move from insight to action without waiting, registering, or over-engineering.